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We know that in today’s crowded marketplace that marketing budgets have been slashed in recent years and it is becoming increasingly difficult for small to medium-sized businesses to get noticed by potential customers. Traditional forms of advertising such as radio, television, newspaper ads and the yellow pages are just not cost-effective for many businesses. According to Driving Revenues - a vehicle-advertising firm in Washington, here is what they found a $20,000 investment buys.
Direct mail reaches 20,000 names with one post card mailer.
Value Pak offers a reach of 60,000 with 100,000 addresses per drop and your client is just
one of many advertisers included in the packet.
Radio attracts 900,000 listeners in 6 weeks with 10 to 12 30-second spots.
Billboards get 700,000 impressions in one month.
Consider this: A newspaper ad is only good for a day and a television commercial only lasts 30 seconds.
But one extremely cost-effective way for businesses to get noticed is eye-catching vehicle wrap advertising. In fact, the above study found that vehicle signage garners about 8.4 million impressions per year. And according to the Transportation Advertising Council, a division of the Outdoor Advertising Assocation of America, vehicle wrap advertising generates between 30,000 - 70,000 daily vehicular impressions.
Arbitron, Inc., an international media marketing research firm serving outdoor media, radio broadcasters, cable companies, and advertising agencies in the United States and Europe conducted a study which showed that almost one out of three Americans do not read a daily newspaper and yet on the contrary, the study showed virtually every American (96%) travels in a vehicle each week as either a driver or a passenger.
Moreover, the Arbitron study concludes consumers that are reached repeatedly with a message show higher advertiser awareness, brand recall and purchase behavior. Vehicle wrapping, then, offers advertisers an excellent opportunity to reach commuters on the highways and city streets.
So, now you may be asking yourself - what exactly is a vehicle wrap? Put simply, a vehicle wrap is a full-color digitally printed vinyl graphic with protective laminate that is affixed to an auto, van, truck, boat or bus. And since they are digitially printed, businesses can use any of their own photos, logos or text or they can have stunning graphics designed for them from scratch.
If you are ready to have your business seen by millions of potential customers, please explore our website. Applications for both Advertisers and Drivers are available here.
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